JNBY 20SS: Her Persona
Inspiration:
“Cindy Sherman is an American photographer and filmmaker whose self-portraits offer critiques of gender and identity. What made Sherman famous is the use of her own body in roles or personas in her work, with her seminal series Untitled Film Stills (1977–1980) being particularly important. These black-and-white photographs feature the artist herself as a model in various costumes and poses, and are her portrayals of female stereotypes found in film, television, and advertising.” -ARTNET
This season, our designers are inspired by Cindy Sherman’s artworks about female identities and we look into female characters in different films to explore different personalities in garments. We want to use these garments to illustrate a more diverse and independent group image.
