Story of JNBY
JNBY Group, the most influential designer brand company in China, was founded in 90’s of 20th century. The headquarters are located in Hangzhou, China. We are premised upon the core values of “Better Design, Better Life”. JNBY has always been devoted to unceasing innovation, and the Group has persisted to break the convention and offer distinctive couture of superb quality. We care about the cultural expression behind clothing, namely to seek the wisdom of life, rather than material wealth. We embrace independent thinking, independent expression, and distinctive trends. We will use observations and experiences of everyday life to strive to define for consumers what is "new", and will use clothing as media to share this “new” with the public. We allow consumers to derive greater joy from their attire.
Currently, the Group has desinger brands comprising JNBY, Croquis, less, jnby by JNBY, Pomme de terre, and JNBY HOME.